4.0
Rated 4.0 out of 5 stars
547 Reviews

Willow 360 Wearable Breast Pump

$499.99

Willow 3.0 is now Willow 360! New name, same leak-proof pumping freedom in any position.


What hasn’t changed? Willow 360 is still the only hands-free breast pump that’s 100% leak-proof — built with a patented latch that makes it possible to bend over, lay down, or run around without wasting a drop. It’s fully in-bra with no bulky motor, app-controlled from phone or Apple Watch, and compatible with hygienic self-sealing milk bags (they’re ready to store when removed from the pump) or reusable containers.


Pump purchase includes exclusive access to 360 Care, a personalized support program designed to set you up for pumping success.


What makes the Willow 360 Breast Pump Different?

  • Designed with a leak-proof latch that enables 360° of movement
  • Compatible with self-sealing, totally hygienic milk bags that can go straight in the fridge or freezer
  • Access to a Willow Mom Coach for virtual support with sizing, alignment, and more (they can even connect you with an LC)
  • Only wearable pump that can be controlled via Apple Watch
  • Built with hospital-grade suction
  • Clinically tested and FDA-approved

Key features of the Willow 360 Pump:

  • Totally in-bra with a shape that mimics the breast for discretion
  • 7 levels of smart, hospital-grade suction (up to -245mmHG)
  • Smart Suction technology detects letdowns to automatically switch between stimulation and expression
  • Rechargeable battery that lasts up to 5 pumping sessions
  • Compatible with self-sealing breast milk storage bags (360° leak-proof mobility) or reusable containers (leak-proof up to 180°)
  • Built-in sensors send real-time milk volume data to the Willow app
  • Dishwasher-safe with just two parts to clean
  • Made without BPA for a safer pumping experience

Want to know more about the Willow 360 Pump? Visit our FAQs.


Pump kit includes 21mm inserts & 24mm flanges
Check your size with our size guide
$499.99
$519.98
Includes a Pump Kit + Sizing Inserts (+$19.99)
Includes a Pump Kit + additional Flanges (+$19.99)
Free shipping on all pumps

2 ways to pays with

Insurance & HSA/FSA

  • FSA/HSA reimbursements eligible
  • Purchase with insurance coverage. Verify eligbility

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FAQs

How is Willow 360 different from Willow 3.0?

Willow 3.0 is now Willow 360! We changed its name because no other pump provides 360° mobility, making it possible to live life from every angle. In addition, moms who pump with Willow 360 have access to 360 Care, a personalized support program dedicated to supporting onboarding, sizing, and more. (What didn’t change? Willow 360 is still the only pump that’s Apple Watch-controlled and compatible with totally hygienic, self-sealing bags or reusable containers.)

How is Willow 360 different from other wearable pumps?

Willow 360 is the only wearable pump that’s 100% leak-proof when using our Spill-Proof Milk Bags. There are other wearable pumps that imitate this in-bra design but do not offer 360° of true leak-proof mobility.

It's also the only in-bra wearable pump that offers two ways to pump and store your milk — choose from the leak-proof, self-sealing, ready-to-store milk bags, or reusable containers. The reusable containers are leak-proof up to 180°.

What is Willow 360 Care?

It can take a while to get the hang of wearables — and Willow 360’s leak-proof latch may feel different than what you’re used to. So we designed our support program to help set you up for success. It includes a virtual session with a Willow Mom Coach for personalized onboarding support, extra sizing inserts if you need them, and recommended content on all things pumping with Willow. Your Coach can also connect you with a lactation consultant from SimpliFed.


Getting started is simple. After purchasing your Willow 360, we’ll send you an email with instructions for scheduling your 1:1 appointment, as well as more detail about the program.

How do I use the Willow 360 Pump?

With Willow 360 Care, you can book a virtual session with an Onboarding Coach to get up to speed on assembly, sizing, positioning, and more. The program also offers access to expert-backed articles and videos to help set you up for success.


What are the differences between Willow 360 and Willow Go?

Willow 360 offers complete leak-free mobility when pumping with our Spill-Proof Milk Bags. With its patent-pending latch technology, you can pump in any position, from bending over to laying down. Willow Go does not offer the same 360° mobility — instead, it offers 45° of leak-proof mobility for moms who will not be moving as much when pumping.

Willow 360 also offers more milk storage options. It’s compatible with our Spill-Proof Milk Bags and reusable containers, while Willow Go is only compatible with reusable containers.

Both pumps are app-connected, but Willow 360 is built with smart sensors that send real-time output information to the app — allowing you to track your milk volume while you pump. When pumping with Willow Go, you can enter your volume manually. Finally, you can manage your session from your Apple Watch when using Willow 360, while Willow Go can only be controlled via the app on your phone.

Check out our comparison page for more, or take our pump quiz to decide which pump is right for you.

Is Willow 360 covered by insurance?

Most moms get up to 40% (as much as $159) off their Willow 360 pump and accessories through insurance. Use our Insurance Verifier to check your coverage and purchase your discounted pump.

As you navigate through this process, start with our guide on how to get a breast pump covered by your insurance. It gives you all the questions that you need to take to your insurance provider to understand how to obtain coverage and the costs involved.

Can I use my HSA/FSA on Willow 360?

Yes, you can. Simply pay for your breast pump, milk bags and accessories using your FSA/HSA debit card at checkout, or pay with another credit card and submit your receipt to your plan administrator for reimbursement.

Do you offer financing on Willow 360?

Yes! We partner with Affirm to offer split pay and installment payment plans for the Willow Wearable Breast Pump. Learn more about our financing options.

Do I need to use Milk Bags with Willow 360?

No, Willow 360 is the only pump that offers the option to pump into Spill-Proof Milk Bags or Reusable Containers. Milk Bags enable total 360 degree mobility, while Containers offer 180 degree mobility (more than other wearable pumps!)

What does the Willow app do?

Our easy-to-pair app lets you control your pump and track your milk output in real time, plus view your breast pumping history. You can also access research-backed content and book sessions with experts for personalized pumping, feeding, and postpartum support.


The app is available for iOS 14 and higher and Android OS 10 and higher.


Click here to learn more about the Willow app.

What can I do with the Willow app for Apple Watch?

Start and pause your pumps, increase and decrease suction, track your pumping session in real-time, check your pumps’ battery levels, and connect with experts for personalized pumping and feeding guidance.


When Willow 360 isn’t in use, glance down at your watch to see when you last pumped. Willow 360 for Apple Watch is compatible with watch OS 8 and above, and Apple Watch Series 3 or later.

Can I pump using my Apple Watch and leave my phone at home?

No. Willow 360 for Apple Watch is a companion app, meaning that it uses data from the Willow 360 app on your mobile phone. Therefore, your phone will need to remain within ~30 feet of your watch during your session.

Does Willow 360 work with larger breast sizes?

Yes. Willow was designed to work with larger breast sizes including G and H bra cups. (Plus, your flange size and your breast size are not necessarily related, since pump fit is dependent on the width of your nipple, not the size of your cups!)


We strongly recommend measuring yourself to determine your Willow flange and insert size, as it might be different from other pumps you’ve used. You can book a virtual onboarding session through 360 Care for support with sizing, and to receive additional inserts if you need them.


Visit our sizing guide or check out our exhaustive guide on how to measure your flange size which includes pro tips from Willow’s lactation consultants.

Do I need a special bra for Willow 360?

No. But Willow 360 works best with a pumping or nursing bra that’s snug and stretchy (no underwire!) with full coverage so just the top of the pumps peek out. Avoid bras with underwire or padding. The Daily Pumping Bra is designed specifically for Willow pumps, making it a great choice for optimal comfort and output.

What do you mean by hospital grade suction strength?

We know every ounce matters when it comes to pumping and breastfeeding, so we engineer our pumps to optimize milk expression. Willow 360 has a suction range and strength (up to ~245mmHG) that is comparable with traditional double electric and hospital-grade pumps

Will Willow 360 still work if I produce more than four ounces on each side?

Our Spill-Proof Milk Bags and Reusable Containers hold up to 4 oz of milk (8 oz total). Willow 360 automatically shuts off when your Milk Bag or Container is full. If you pump more than 4 oz in a single session, you can easily switch out the bag or empty the container and continue pumping.

Does Willow 360 have a warranty?

Yes! Willow 360 is covered under a 12 month warranty from the purchase date, and pump accessories — all replaceable pump parts including but not limited to flanges, FlexTubes™, containers, milk bags, diaphragms, duckbills, chargers and sizing inserts — are covered under a 90 day warranty. Please review our warranty policy.

Since breast pumps are single-user devices, use by more than one person, including purchasing second hand, will invalidate the warranty. Please keep your original proof of purchase from onewillow.com or an authorized retailer as it is required to exercise your warranty.

Willow cannot be used with any charger that is not provided with the pump or purchased as an accessory from Willow. Usage of third-party charging accessories is unsafe, may cause serious damage to your pump, and will invalidate the warranty.

Can I return Willow 360?

Breast pumps and accessories are regulated as single-user products, and cannot be returned once the safety seal has been broken. See our returns policy.

You can return an unopened Willow Pump within 60 days of the purchase date. If you decide to return your unopened pump or accessories, you must contact us to start the return process and to obtain a RMA number. Please review our return policies.

Only Willow 360 pumps purchased from onewillow.com may be returned directly to us. For products purchased from our retail partners, please follow their instructions.

FAQs

How is Willow 360 different from Willow 3.0?

Willow 3.0 is now Willow 360! We changed its name because no other pump provides 360° mobility, making it possible to live life from every angle. In addition, moms who pump with Willow 360 have access to 360 Care, a personalized support program dedicated to supporting onboarding, sizing, and more. (What didn’t change? Willow 360 is still the only pump that’s Apple Watch-controlled and compatible with totally hygienic, self-sealing bags or reusable containers.)

How is Willow 360 different from other wearable pumps?

Willow 360 is the only wearable pump that’s 100% leak-proof when using our Spill-Proof Milk Bags. There are other wearable pumps that imitate this in-bra design but do not offer 360° of true leak-proof mobility.

It's also the only in-bra wearable pump that offers two ways to pump and store your milk — choose from the leak-proof, self-sealing, ready-to-store milk bags, or reusable containers. The reusable containers are leak-proof up to 180°.

What is Willow 360 Care?

It can take a while to get the hang of wearables — and Willow 360’s leak-proof latch may feel different than what you’re used to. So we designed our support program to help set you up for success. It includes a virtual session with a Willow Mom Coach for personalized onboarding support, extra sizing inserts if you need them, and recommended content on all things pumping with Willow. Your Coach can also connect you with a lactation consultant from SimpliFed.


Getting started is simple. After purchasing your Willow 360, we’ll send you an email with instructions for scheduling your 1:1 appointment, as well as more detail about the program.

How do I use the Willow 360 Pump?

With Willow 360 Care, you can book a virtual session with an Onboarding Coach to get up to speed on assembly, sizing, positioning, and more. The program also offers access to expert-backed articles and videos to help set you up for success.


What are the differences between Willow 360 and Willow Go?

Willow 360 offers complete leak-free mobility when pumping with our Spill-Proof Milk Bags. With its patent-pending latch technology, you can pump in any position, from bending over to laying down. Willow Go does not offer the same 360° mobility — instead, it offers 45° of leak-proof mobility for moms who will not be moving as much when pumping.

Willow 360 also offers more milk storage options. It’s compatible with our Spill-Proof Milk Bags and reusable containers, while Willow Go is only compatible with reusable containers.

Both pumps are app-connected, but Willow 360 is built with smart sensors that send real-time output information to the app — allowing you to track your milk volume while you pump. When pumping with Willow Go, you can enter your volume manually. Finally, you can manage your session from your Apple Watch when using Willow 360, while Willow Go can only be controlled via the app on your phone.

Check out our comparison page for more, or take our pump quiz to decide which pump is right for you.

Is Willow 360 covered by insurance?

Most moms get up to 40% (as much as $159) off their Willow 360 pump and accessories through insurance. Use our Insurance Verifier to check your coverage and purchase your discounted pump.

As you navigate through this process, start with our guide on how to get a breast pump covered by your insurance. It gives you all the questions that you need to take to your insurance provider to understand how to obtain coverage and the costs involved.

Can I use my HSA/FSA on Willow 360?

Yes, you can. Simply pay for your breast pump, milk bags and accessories using your FSA/HSA debit card at checkout, or pay with another credit card and submit your receipt to your plan administrator for reimbursement.

Do you offer financing on Willow 360?

Yes! We partner with Affirm to offer split pay and installment payment plans for the Willow Wearable Breast Pump. Learn more about our financing options.

Do I need to use Milk Bags with Willow 360?

No, Willow 360 is the only pump that offers the option to pump into Spill-Proof Milk Bags or Reusable Containers. Milk Bags enable total 360 degree mobility, while Containers offer 180 degree mobility (more than other wearable pumps!)

What does the Willow app do?

Our easy-to-pair app lets you control your pump and track your milk output in real time, plus view your breast pumping history. You can also access research-backed content and book sessions with experts for personalized pumping, feeding, and postpartum support.


The app is available for iOS 14 and higher and Android OS 10 and higher.


Click here to learn more about the Willow app.

What can I do with the Willow app for Apple Watch?

Start and pause your pumps, increase and decrease suction, track your pumping session in real-time, check your pumps’ battery levels, and connect with experts for personalized pumping and feeding guidance.


When Willow 360 isn’t in use, glance down at your watch to see when you last pumped. Willow 360 for Apple Watch is compatible with watch OS 8 and above, and Apple Watch Series 3 or later.

Can I pump using my Apple Watch and leave my phone at home?

No. Willow 360 for Apple Watch is a companion app, meaning that it uses data from the Willow 360 app on your mobile phone. Therefore, your phone will need to remain within ~30 feet of your watch during your session.

Does Willow 360 work with larger breast sizes?

Yes. Willow was designed to work with larger breast sizes including G and H bra cups. (Plus, your flange size and your breast size are not necessarily related, since pump fit is dependent on the width of your nipple, not the size of your cups!)


We strongly recommend measuring yourself to determine your Willow flange and insert size, as it might be different from other pumps you’ve used. You can book a virtual onboarding session through 360 Care for support with sizing, and to receive additional inserts if you need them.


Visit our sizing guide or check out our exhaustive guide on how to measure your flange size which includes pro tips from Willow’s lactation consultants.

Do I need a special bra for Willow 360?

No. But Willow 360 works best with a pumping or nursing bra that’s snug and stretchy (no underwire!) with full coverage so just the top of the pumps peek out. Avoid bras with underwire or padding. The Daily Pumping Bra is designed specifically for Willow pumps, making it a great choice for optimal comfort and output.

What do you mean by hospital grade suction strength?

We know every ounce matters when it comes to pumping and breastfeeding, so we engineer our pumps to optimize milk expression. Willow 360 has a suction range and strength (up to ~245mmHG) that is comparable with traditional double electric and hospital-grade pumps

Will Willow 360 still work if I produce more than four ounces on each side?

Our Spill-Proof Milk Bags and Reusable Containers hold up to 4 oz of milk (8 oz total). Willow 360 automatically shuts off when your Milk Bag or Container is full. If you pump more than 4 oz in a single session, you can easily switch out the bag or empty the container and continue pumping.

Does Willow 360 have a warranty?

Yes! Willow 360 is covered under a 12 month warranty from the purchase date, and pump accessories — all replaceable pump parts including but not limited to flanges, FlexTubes™, containers, milk bags, diaphragms, duckbills, chargers and sizing inserts — are covered under a 90 day warranty. Please review our warranty policy.

Since breast pumps are single-user devices, use by more than one person, including purchasing second hand, will invalidate the warranty. Please keep your original proof of purchase from onewillow.com or an authorized retailer as it is required to exercise your warranty.

Willow cannot be used with any charger that is not provided with the pump or purchased as an accessory from Willow. Usage of third-party charging accessories is unsafe, may cause serious damage to your pump, and will invalidate the warranty.

Can I return Willow 360?

Breast pumps and accessories are regulated as single-user products, and cannot be returned once the safety seal has been broken. See our returns policy.

You can return an unopened Willow Pump within 60 days of the purchase date. If you decide to return your unopened pump or accessories, you must contact us to start the return process and to obtain a RMA number. Please review our return policies.

Only Willow 360 pumps purchased from onewillow.com may be returned directly to us. For products purchased from our retail partners, please follow their instructions.

Total 5 star reviews: 290 Total 4 star reviews: 125 Total 3 star reviews: 39 Total 2 star reviews: 39 Total 1 star reviews: 54
4.0
Rated 4.0 out of 5 stars
Based on 547 reviews
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547 reviews
  • tazia s.
    Verified Buyer
    Rated 3 out of 5 stars
    4 days ago
    Want to love this pump!

    Inconsistency with the function - very finicky to “latch” and creates false data.

    A lot of milk loss with both the bags and the reusable containers,

    Low suction/volumes vs the traditional tube pumps - would be ok with that trade off if the pump was reliable and didn’t have so much loss in the collection process .

    App is awesome and elegant BUT the finicky machines create false readings.

    This unreliable , spilling machine is heart breaking at 2am when you are desperately just trying to pump enough to stay ahead of your baby’s quickly growing volume needs… then one pump says you have pumped 2oz and you open the container and there is nothing there (was recording air!) while the other pump completely spilled all over you and is totally lost! You are sticky and sad, your boobs are swollen , tired and sore… and you’ve missed /lost a window and lost precious ounces. It’s frustrating and defeating.

    WP Profile picture for Willow Pump
    Willow Pump
    3 days ago

    Thank you for taking the time to share your review of our Willow 360™ Pump! We are sincerely sorry to read that you are experiencing issues with your pump, and we would love the opportunity to help turn your experiences around! A dedicated member of our Customer Care team will be reaching out to follow up with you - please be on the lookout for this email communication.

  • Shanella M.
    Verified Buyer
    I do not recommend this product
    Rated 2 out of 5 stars
    5 days ago
    Not worth the hype

    The first day everything was going smooth but then the pumps died and when I charged both of them the orange flashing light came up letting me know that I had only one section left of pumping. Sometimes on the app the info it’s not accurate and it gives me problems connecting both of the pumps when using them.

    WP Profile picture for Willow Pump
    Willow Pump
    5 days ago

    Thank you for taking the time to share your review of our Willow 360™ Pump! We are sincerely sorry to read that you are experiencing issues with your pump, and we would love the opportunity to help turn your experiences around! A dedicated member of our Customer Care team will be reaching out to follow up with you - please be on the lookout for this email communication.

  • Yvette G.
    Verified Buyer
    I do not recommend this product
    Rated 2 out of 5 stars
    1 week ago
    Good, but…

    It’s good, but for how expensive it is I thought it would be better. I was excited about the “360 pumping” feature, because sometimes I am so tired that I would like to lie down and pump instead of sitting up. I tried it out, but the pump ends up filling with air when I lay down. Then it gets so puffed up from air that it will separate itself from the machine since it is only attached to the battery by a weak magnet. I am also an underproduced so I only make about .5-2 oz per breast. The bags are made for 4 oz and it feels like a waste to use it once and only use about 1/4 of the bag especially for the price. The suction is very strong though, which is a positive. I do like how it is wireless too. I tried the reusable cups too but I somehow keep spilling some milk which is unfortunate since I barely produce milk. They are also more difficult to wash compared to my other pumps (lansinoh & medela). I can’t even fit a brush in the reusable cups to clean it quickly. Overall it was not worth the price like I thought it would be and now I’m down several hundred dollars since we can’t return it.

    WP Profile picture for Willow Pump
    Willow Pump
    1 week ago

    Thank you for taking the time to share your review of our Willow 360™ Pump, Yvette! We are sincerely sorry to read that you are experiencing issues with your pump, and we would love the opportunity to help turn your experiences around! A dedicated member of our Customer Care team will be reaching out to follow up with you - please be on the lookout for this email communication.

    Additionally, 360 Care is included with your purchase of a Willow 360 pump kit purchase. 360 Care another way we’re helping set moms up for success. It’s a personalized care program focused on onboarding, sizing, and setting a strong pumping foundation – and it’s totally complimentary with your purchase.

    Be sure to check out details about this service on our blog: https://onewillow.com/blog/master-your-willow-pump-with-360-care-access-to-virtual-coaching-sizing-support-more/, and sign up for your complimentary 1:1 session here: https://calendly.com/onboarding-willow/willow360support. We look forward to connecting with you!

  • Jocelyn B.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    1 week ago
    Better the second time

    I used the willow with my first baby and it was crazy convenient while traveling and working. I used the same pumps for the beginning of my second child. We’re to order new ones after a couple months. The new and updated pumps are great and I’m glad I did. The app is helpful and even though I own 3 different type of pumps, this is the one I love to use.

  • Tracy
    Verified Reviewer
    I do not recommend this product
    Rated 1 out of 5 stars
    2 weeks ago
    Doesn’t work at all

    For the price, I thought this would be amazing! But, it always had issues and never worked properly. It also does leak… so that is misleading.

    Disappointed that I wasted my insurance option on this one. DO NOT RECOMMEND!

    WP Profile picture for Willow Pump
    Willow Pump
    1 week ago

    Hi, Tracy! Thank you for taking the time to share your review and experiences with our Willow 360™ Pump! We are sincerely sorry to read that you are experiencing issues with leaking and your pumps. We would love the opportunity to help turn your experiences around. Please reach out to our Customer Care team at 1-888-WILLOW-3. We are here to support you!

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